I joined Asana’s social team as a freelance designer to help redefine how the brand showed up across LinkedIn, Instagram, and Twitter. Working closely with the social media manager, I developed a new visual approach and content system that transformed Asana’s social presence into a more cohesive, engaging, and educational extension of the brand. The work balanced thoughtful storytelling with bold, flexible design to communicate project management insights, product education, and industry trends in a way that felt distinctly Asana.